Today talk about Melaleuca's newest product line, of course, it is mountain cabin premium coffee in Specialty drinks. So grab a cup of coffee and let's get started. Before we jump into the details, let's just take a quick look at the agenda for the presentation. I want to start today by talking about coffee. What's the big deal? Why is it an important market? And why did Melaleuca decide to get into the business of offering premium coffee? Next, we are going to spend a few minutes discussing the health benefits associated with coffee. And finally ready to talk specifically about the Mountain Cabin quality. Plus we are going to share a few customer experiences.

So start out did you know that 82% of adults are coffee Drinkers and the average 2 to 5 cups of coffee every day. And most of that in fact 63% is consumed in the morning. In fact, the coffee is a 40 billion dollar market and it's experiencing a 10% plus growth rate euro rear. So that combined with the number of people who drink coffee means an amazing opportunity for all of those in the coffee Market. And beyond just being a giant market, coffee has become a part of our social fiber and it can be found just about everywhere.
So in addition to the market size and social aspect, coffee also has a variety of document health benefits. In recent years, there have been many studies conducted and the results are very exciting. So some of the benefits include that it improves energy levels. It's a leading source of antioxidants for 90% of North Americans. It awakens your senses of uplift your spirits and improves your mood. It boosts your body's metabolic rate, just to name a few.
So take a closer look at each of these.
So start out it improves energy levels. Or why? Because it contains caffeine. After you drink coffee the caffeine is absorbed into the bloodstream and then traveled into the brain, this causes the amount of other neurotransmitters, like dopamine to increase, leading to enhance expires of neurons. Many control trials and human show that coffee improves various aspects of brain function: memory, mood, Focus, energy levels, reaction times and general cognitive function.
In addition studies show that most people get more antioxidants from Coffee in both fruits and vegetables combined. In fact it's the number one source fan options for 90% of North American making it the biggest source of antioxidants in the western diet. During the Brewing process and just as potent as Vitamin C & E. Antioxidant level in a single cup of coffee is the same as what you find in three oranges.
Coffee contains naturally occurring antioxidants like organic acids and melon Odin's. According to a Harvard study in 2011, coffee has a significant mood-boosting effect. Studies of also suggested that even the smell of coffee, helps awaken your senses and uplift your spirits. And by boosting energy levels, the caffeine in coffee can help stimulate the metabolic rate. Drinking coffee after the workout has also been shown to have a positive metabolic effect.
Right now we understand a little better about the coffee market. And we also know that there are several health benefits associated with coffee. So I want to take a little bit of a deeper dive into the Melaleuca solution. At the beginning of this month, Melaleuca introduced mountain cabin premium coffee.
At the collection of fine flavorful masterfully roasted coffee blend Source from the finest coffee regions of the world. In offering introduce 7 Premium ground coffee Blends. Including organic and exotic flavored and decaffeinated Blends. Coffee Blends we selected for the offering convenience single serve cups. And today's presentation is going to focus on coffee but also know that we have three new specialty drinks as well. And by the way, our customers have already purchased enough mountain cabin to brew over 2 million cups of coffee.
So now that we've looked at the product offering. Let's just take a look at what makes mountain cabin premium coffee so good? And just a minute we'll take a look at the process from selection down to the packaging. But before that, I want to hit on a few high-level benefits of mountain cabin premium coffee. If you don't remember all the details from today's presentation, these are three of the most important aspects of mountain cabin coffee.
FRESH
You're brewing a coffee that was ground and packaged within minutes of roasting. So you can enjoy this precious and most flavorful cup after cup.
Flavorful
A premium blend demands artisanal attention to Bean selection and roasting. We hand select ourArabica beans with masterful Precision, then small batch roast them in to maximize the flavor of each bean. You're going to taste a difference in your first step.
Fairly Sourced.
We only buy from farmers who need are strict requirements for Quality In fairness. Farm workers must be fairly compensated for their labor and expertise. Farm practices must be environmentally sustainable. Our relationship with our growers is one of our most valuable investments. In each cup makes a difference for good.
When coffee is made only from farms of ethical, sustainable practices, good things happen. A farmer gets work. He's paid fairly. And he's able to support his family.
How does Mountain Cabin Coffee deliver such a quality fresh and flavorful coffee? It's all in the process from sourcing all the way down to the packaging. We focus on quality every step of the way. So let's take a look at each of the following areas: Sourcing, selection, roasting, grinding, flavoring and packaging.
SOURCING
The exact location of the small specialty Farms grow a coffee is a treasured secret. Its Garden so that you can experience the most prized characteristics of each premium bean. But rest assure that each of them are found at the perfect altitude for growing nearly a mile above sea level. The altitude at which the richest most flavorful coffee is grown.
SELECTION
To ensure the flavor Integrity of every Bean, we monitor quality from the farm to the Roaster. Our master cuppers Test the coffee for Superior flavor, body, and Aroma.
ROASTING
Under the careful guidance of her master Roasters, our small-batch roasting process provides consistent, rich flavor and robust Aroma in every roast, no matter the season.
GRINDING
We use water-cooled roller mill grinders to achieve the perfect grind without heating or re-roasting the beans.
FLAVORING
Our proprietary ribbon blending system ensures the consistent flavor in each successive batch. In addition, extensive consumer research and testing has been done, to optimize the flavors and mouth deal our flavored coffees.
PACKAGING
Our special bagging technique and packaging materials preserve freshness and flavor by keeping oxygen levels at a minimum. The coffee is packaged within minutes of roasting.
So now that we've looked at the product offering and what makes mountain cabin premium coffee different? Let's hear what a few of our customers are saying.
I was in the process of finding a different coffee to try and found it to be a daunting inexpensive task I was pleasantly surprised to see that Melaleuca came out with coffee so I took the plunge in order to different flavors I am now hooked on this great coffee.
number two comes from Tanner
I'm extremely impressed with how Melaleuca has approached the coffee Market they've done it right they done everything right they found Farms use great soil handpick high altitude and properly ground this is awesome not to mention it's $10 a bag I drink forecast in total but the quality and price are outstanding.
Now we looked at the product offering and what makes mountain cabin premium coffee different? And we've heard a few things of what our customers are saying. Let's go ahead and wrap up the presentation today. I wanted to highlight the impact Mountain Cabin can have on your business, and I talked about earlier the potential audience for this project is huge.
83% of adults drink coffee, and they're drinking between 3 and 5 cups a day. Plus the coffee is a 40 billion dollar market and it's growing. It's a huge part of our social fiber.
Why Melaleuca? Because Mountain Cabin is fresh, flavorful and fairly sourced? Each time you buy a cup, you are making a difference. In addition, quality is a monitor to every step in the process, from selection down the packaging, it's a premium coffee price competitively with the market.
So what does that mean for you? Potential customers are drinking coffee and you can help them through sharing melaleuca's world-class Mountain Cabin Premium Coffee. So how do you position Mountain Cabin with our customers?
Mountain Cabin is a delicious premium line of Organic and Exotic, flavored and decaffeinated coffee's dedicated to quality. It's fresh, flavorful, and fairly sourced. All of this is available at a great value. And plus, we know that most households go through multiple bags or boxes of coffee. We offer two packs. So as you buy more, you save more.